DESIGNER BICYCLES

The other day as I was driving along Montana Avenue, I noticed a black and white Zig Zag patterned bike perched against a bike rack.  Don’t worry- it was locked (tight!)  Before I could even process what I was doing, I pulled over to get an up close look at The Missoni Bike that was part of the Target Collaboration.  If you remember, I had no luck acquiring any items of the collection (except for a few bobby pins and a suitcase-courtesy of some very loyal friends) despite staying awake for most of the night.  Sour grapes or not, I am glad that I didn’t spend tons of money on many of the items that I now see saturating everywhere.  However, the Missoni bike had piqued my interest!  AND, drum roll please, it did not disappoint!  I inspected the bike on Montana Avenue and it was gorgeous.  The basket alone made me smile.  And YES, it does have gear shifts, a crucial fact that was not made clear in the Target description.  Missoni is not the first fashion company to design a bike.  In fact, the trend is catching on.  Lilly Pulitzer has been offering a colorful floral inspired version for quite some time.   Urban Outiftters will be offering a “bespoke” opportunity to design your own bike.  Pick a color, pick a frame etc.  Hurry up Prada and Dolce.  I could see myself surrendering to a leopard bicycle. The good news: bicycles are making a comeback.  Don’t forget the helmets designers and riders.  Helmets provide yet another opportunity to make a design impression.  Those Zig Zags would be hard to miss on somebody’s head.  Chop Chop!

MISSONI

LILLY PULITZER

KATE SPADE